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Teachers Life

Promotional Hand-Held Signs

Project Details

The objective of these hand-held signs was to help increase brand awareness of Teachers Life within the Peel Region and Essex County through two games with targeted OHL teams as in-arena promotions. It allowed the audience - Teachers Life members, teachers, hockey fans, parents, community supporters to engage with Teachers Life as well as support their home team, hardworking teachers and nutrition programs for schools.

The hand-held signs were a huge success. It encouraged the audience to tweet the name of their favourite hardworking teacher or to follow Teachers Life on Twitter for a chance to win a prize pack; increased brand awareness of Teachers Lifeā€™s values and leadership focused on its community role in support of education related programs.


- Creative/Art Direction
- Concept Development
- Design & Production
- Print