Promotional Hand-Held Signs

Project Details

The objective of these hand-held signs was to help increase brand awareness of Teachers Life within the Peel Region and Essex County through two games with targeted OHL teams as in-arena promotions. It allowed the audience - Teachers Life members, teachers, hockey fans, parents, community supporters to engage with Teachers Life as well as support their home team, hardworking teachers and nutrition programs for schools.

The hand-held signs were a huge success. It encouraged the audience to tweet the name of their favourite hardworking teacher or to follow Teachers Life on Twitter for a chance to win a prize pack; increased brand awareness of Teachers Life’s values and leadership focused on its community role in support of education related programs.

Services

Creative/Art Direction, Concept Development, Design & Production, Print