Members Voting Kit

Project Details

The objective of the Members Voting Kit was to increase member engagement and participation with important annual voting information. Pulling through the concept from the Annual Report, the kit was designed to accommodate various components in a compact, innovative 8-page gatefold brochure format - keeping information organized and engaging. Inserts included: proxy sheet, proxy return envelope, and collateral pieces from the marketing kit; scholarships and bursaries postcard, Teachers Life guiding principles accordion-fold brochure and a community bookmark.

On the digital front, promotion of the kit on social media gained attention from important stakeholders and increased participation in online voting. Digital ads and web banners were created to support and bring awareness to this event as well mailed out to all members as a direct mail package.

Services

Creative/Art Direction, Concept Development, Design & Production, Print & Digital