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Teachers Life

Rebranding & Marketing Kit

Project Details

The rebrand was to capture the organization’s vision, values, credibility, history, direction, and transform Teachers Life’s brand to a modern, quirky, optimistic look and feel focusing on select keywords such as: transparency, expertise, storytelling, innovation, communication, warmth and care. With research and strategic planning, development of a design system for the brand was formed by creative exploration of imagery, fonts, illustrations, textures, and iconography, translating into a refreshed concept to be integrated across all marketing collateral pieces. The rebrand also set the tone for marketing campaigns, advertisements and websites that followed after.

The objective of the marketing kit was to bring awareness to the organization in a modern, engaging way that aligns to the values of the education community. The kit concept was to create a cohesive collection of marketing materials that could work as standalone pieces but also be flexible to fit easily in an envelope to be mailed or distributed at conferences. The kit included the following components: product sales sheets, community bookmark, guiding principles accordion-folded brochure, scholarships and bursaries postcard, member advantages postcard, and a kit envelope.


- Creative/Art Direction
- Moodboards
- Concept Development
- Design & Production
- Print & Digital