Integrated Campaign: Brand Awareness

Project Details

The campaign objective was to increase brand awareness such as logins to website, more applicants to rebates and scholarship programs and raise customer satisfaction. The concept led with the tagline, "Insurance for the Whole Education Community" which was to target: educators, administrators, support staff and their families and prompt them to visit the website and get a quick life insurance quote. Visually, the ads were kept simple with a bright pop of colour and texture; the background carried a community line art that was paired with an individual from the education community; pointing towards the tagline with a call-to-action.

The campaign included the creation of several print and digital advertisements: transit shelter ads, trade print ads, digital ads, social media ads and a sponsorship takeover skin on The Weather Network.

Services

Creative/Art Direction, Concept Development, Design & Production, Print & Digital