Holiday E-Card

Project Details

The goal was to create a bilingual holiday card that could be easily distributed online to all TFS stakeholders, teachers and parents. The concept was to design and develop a cheerful, playful and warm holiday card with a modern-vintage vibe. It features TFS students each holding an iPad, with a letter spelling out: Joie de Vivre. To add more energy and motion to the card – the snowflakes in the background are moving vertically down and the iPad background blinks between four colour sets using TFS red and blue.

As a result, the holiday card received strong, positive feedback from families, all three campuses, executives and the board. It generated outstanding results through Facebook and received positive recognition of this first time initiative.

Services

Creative/Art Direction, Concept Development, Design & Production, Digital, GIF Animation