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MD Financial Management

Integrated Campaign: Momentum

Project Details

The objective of the campaign was to increase number of clients, increase engagement on all channels and decrease cost of acquisition. This integrated campaign was a 4-month focused promotions effort that highlighted financial planning in fall 2015 and RRSP season from January to February 2016. All challenges and deliverables on the creative front were met with quick turnarounds, successful execution through development, feedback and understanding of MD Financials’ values and branding.

To support the defined tag line, “We have your financial best interests at heart.” and the heartbeat line concept, we were approached to continue the build and integration through the creative exploration phase, concept development, and ensuring brand alignment (colour blocking, cropped images, and utilization of their illustration icons) was kept cohesive and consistent throughout the various communications pieces. The campaign included: publication ads, digital ads, email newsletters, animated home page banners, social media ads, and infographics; all set up in English and French.


- Creative/Art Direction
- Concept Development
- Design & Production
- Print & Digital