CSI Designations

Project Details

An integrated national marketing campaign establishing CSI designations: FCSI, PFP, CIM, CIWM, and MTT that successfully ran from September 2013 to January 2014 across Toronto and Vancouver.

The concept of the ad was to focus on real professionals in the industry who have chosen CSI for training and certification. For each CSI designation, the professional as ambassador is highlighted with the designation color and the arc of the designation logo to bring focus to their achievement on getting certified. To create flexible layouts that are compatible across different print/digital media (GO Train ads, elevator wraps, magazines, newspapers, web sliders, BNN ads, big box ads) and keeping a consistent look and feel throughout the whole campaign.

Responsibilities:

Art Direction, Concept Development, Design & Production