Back  |   Next Project

Canadian Medical Association

Voice & Tone Guide

Project Details

The focus was to pull through inspiration from a previous existing layout and create a new, fresh layout for the Voice and Tone guide re-customizing previously used elements. To help elevate the overall look and feel, additional style treatments, iconography, and illustration art was introduced and customized accordingly to work with content - keeping the guide bright, quirky, modern and informational. The 2017 guide is set in English and French and also includes a custom PowerPoint presentation version.


- Design & Production
- Digital