Boldsquare is a Toronto-based creative studio focused on strategic design solutions that work powerfully to create meaningful brands and digital experiences.

Design for Impact

What does Boldsquare mean? The "square" represents the context of what you are designing for. It's not about being out of the box or being constricted within a space. Instead, it's about making a bold statement and transforming a brand to its full potential within the content of your "frame". The frame can be your target audience, your branding objective, and conceptual objective, industry or user experience. It's not about designing something pretty or simply to get a wow-factor. The target is to design with the right context to get the most impactful result that would be meaningful and useful.

The impact is delivered through an integrated framework of strategy, content, and design working together. Each on its own is not enough but all three components together make your brand potential to something great.

Jean-Michel Basquiat

Jean-Michel Basquiat

 
 

About

Susan Yang RGD
Creative Director

Susan is a multidisciplinary designer and creative director with 14 years of experience leading and delivering strategic design solutions for brand, print, digital, and video. She has worked and collaborated with a diverse roster of clients and well-known brands in several industries. With every project, she gives detailed focus, quality output, and always provides meaningful collaboration, creative insights, and content-driven designs that takes into account the big picture and helps optimize the customer experience.

She has a passion for creative challenges and problem solving. Over the years, she has successfully helped clients strengthen their brand message and marketing communications efforts through integrated advertising campaigns, marketing kits, brand transformations, infographics, and website redesigns that resulted in increased awareness and engagement on all channels. As a designer, she is inspired by architecture, typography, history, music, and technological innovations – being able to take complex ideas, visualize emotion and transform it to smart concepts that in turn will create impact with context.

Susan is a graduate of OCAD University holding a Bachelor of Design (BDes) degree, first-place scholarship award winner, and her work has received awards. As a Registered Graphic Designer, she believes in the value of design, the professional expertise and the commitment to the craft. She is a 2nd degree black belt in Taekwondo, and has participated in competitive softball and basketball leagues over the years, and has a love for wildlife animals.

Expertise

Strategy, Art Direction, Concept Development, Branding, Advertising, Marketing Collateral, Integrated Campaigns, User Experience Design, Responsive Website Design, Information Design, Accessible Design, Motion Graphics, Video Production, Photography, Multimedia, Storytelling, Typography, Content Creation, Social Media, Web Technologies, Digital Applications, Multimedia, Custom Presentations, Data Visualization, Assistive Technologies, PDF Accessibility, Front-End Web Development

Selected Clients

OLAP Vision, Editors Canada, Just Energy, Halmyre, Teachers Life, MD Financial Management, Canadian Medical Association, TFS, Trent University, Ontario Securities Commission, University of Toronto, Canadian Securities Institute, Sionna Investment Managers, York University, and many others…

Industries

Financial, Technology, Healthcare, Education, Government, Automotive, Sports, Real Estate, Publishing, Retail, Non-Profits, Startups


Testimonials

“I worked with Susan on the Editors Canada Pathways to Success poster. From the beginning to end, Susan provided invaluable art direction and suggested novel ways to incorporate the many intricate details of our poster. As the Project Manager, I relied heavily on Susan’s knowledge and expertise to guide the design and am thrilled with the results. We have since received positive feedback from the organization's members who are impressed by the fun, inclusive design. Susan was extremely patient and accommodating, adhered to our brand guidelines consistently, delivered milestones on time, and was always a pleasure to work with. I highly recommend Susan and hope to work with her again soon.”

Anna McDonnell Dowling, Project Manager, Editors Canada


"We had the pleasure of working with Susan on numerous projects, and each time we are pleased with the outcome. Susan is an excellent communicator and is dependable for deadlines. We appreciate her creative expertise and professionalism during the process of developing our company’s brand. I highly recommend Susan as her work is superb and we will be working with her again for future projects."

Jag Dhariwal, Vice President, OLAP Vision


"Susan is a multi-talented designer who is collaborative, thoughtful and disciplined in her work. She pushes herself to reach for better solutions that have long term value and impact for clients. Susan has a keen understanding and ability to translate business requirements into effective design solutions that incorporate best practice, current trends, and new technologies."

Christine Saunders, President, Halmyre


"Susan always brought a high-level of creative thought and discipline to the projects that we worked on. She always aligned the brand with current digital technologies and enable the clients to think further with their projects. It was always a pleasure to collaborate with Susan."

Ursula Green, Vice President & CXO, Halmyre

 
 

Creative Services

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Strategy

We start by listening to you and understanding your business objectives, your current market and your competitive advantages. After gaining insights, our strategic design approach will focus on creative vision, empathy, research, and tactical design solutions. An approach that will connect to your target audience and customize the experience of your brand to deliver functional and enduring design solutions.

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Branding

We help you stand out in your context, as we understand the power of branding. From a customer-relationship perspective, the value of branding is focused on associations that represent your business. These associations to your brand are not just on the visual element but also on the experiences and emotional impacts your brand makes. We will work with you to differentiate your brand experience.

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Print

Print is continuously evolving in its own craft and is powerful and emotive. When working together with digital, it can strategically expand communication further to improve targeting. Our creative works such as annual reports, marketing collateral, advertising, and infographics will integrate between print and digital, excelling in both to help optimize your ROI and brand awareness.

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Digital

Our interactive, interface designs are all about the user experience. We create digital presences that are responsive, intuitive, and accessible to ensure your brand is optimized, consistent, and seamless across multiple platforms and devices. Developing a foundation of clean coding and quality assurance provides a successful digital experience including future maintenance.

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Video

We deliver storytelling that integrates your brand and creates emotional connection with your customers. Video is an effective way to market your brand experience and to visually communicate meaningful messages. We provide a comprehensive package that includes storyboarding and video production.

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Accessibility

We focus on accessibility for all our creative works. We keep AODA and WCAG 2.1 standards at the forefront of our creative process. Embedding an accessibility plan into the process of design, development, and testing at the beginning phase of a project is crucial to avoid future barriers. Whether you’re looking to retrofit a previous design, create accessible documents, or develop an accessible website – we can help analyze all components and complexity levels of the project and discuss the best approach.

 
 

Possibilities.

Interested in discussing a new project? Let’s talk!

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