Boldsquare Creative Studio is based in Toronto focused on strategic design solutions that work powerfully to create meaningful brands and experiences. 

Design to disrupt. Impact is realized through bold thinking, visual storytelling, and dynamic content. Personalization is human-centered design authenticated by user experience and purposeful transformation.


Industries

Financial / Technology / Healthcare / Education / Government / Automotive / Non-Profits / Startups / Sports / Real Estate / Publishing / Retail

Select Clients

OLAP Vision, Editors Canada, Just Energy, Halmyre, Teachers Life, MD Financial Management, Canadian Medical Association, TFS, Trent University, Ontario Securities Commission, University of Toronto, Canadian Securities Institute, Sionna Investment Managers, York University, Rogers Publishing Healthcare Group, and many others…

(P)hotography and (V)ideo Projects

University of King’s College Alumni Association (P), Teachers Life (P, V), University of Toronto (P), Getsmarteraboutmoney.ca (V), Ontario Securities Commission (P), Canadian Investor Protection Fund (P), The Ranson Group (V), York University (P), and many others…

Volunteer

WWF-Canada (Photography/Videography): CN Tower Climb for Nature (2019), Kids Run for Nature (2019).

“To define the creative value of possibilities. As a designer, I believe design is to disrupt, create curiosity, evoke empathy, and impact an authentic experience. My inspiration comes from taking on new perspectives and finding new challenges to pursue.”

Susan Yang
Founder, Creative Director

Susan is a multidisciplinary designer and creative director with 14 years of experience leading cross-functional teams and delivering strategic design solutions for brand, print, digital, and video. She has worked and collaborated with a diverse roster of clients and prominent brands in several industries. With every project, she gives detailed focus, quality output, and fresh perspectives. Always moving forward, she loves to help clients achieve their business and creative goals. Over the years, she has helped clients strengthen their brand message and marketing communications efforts through creative strategy, integrated advertising campaigns, branding, print/digital collateral, and responsive website designs. Her breadth of experience also includes technical knowledge in accessibility, web technologies, and digital applications; understanding how to efficiently implement these tools effectively into the creative process to take into account the big picture and help optimize the customer experience.

Susan is a graduate of OCAD University holding a Bachelor of Design (BDes) degree, first-place scholarship award winner, and her work has received awards. As a Registered Graphic Designer, she believes in the value of design, the professional expertise and the commitment to the craft.

Outside of the studio, she has trained in Taekwondo and is a 2nd degree black belt. She has participated in several competitive softball and basketball leagues. Lover of wildlife, hip-hop dance, fitness, music, and adventure.


Featured Work


Testimonials

"We had the pleasure of working with Susan on numerous projects, and each time we are pleased with the outcome. Susan is an excellent communicator and is dependable for deadlines. We appreciate her creative expertise and professionalism during the process of developing our company’s brand. I highly recommend Susan as her work is superb and we will be working with her again for future projects."

Jag Dhariwal, Vice President, OLAP Vision

"Susan is a multi-talented designer who is collaborative, thoughtful and disciplined in her work. She pushes herself to reach for better solutions that have long term value and impact for clients. Susan has a keen understanding and ability to translate business requirements into effective design solutions that incorporate best practice, current trends, and new technologies."

Christine Saunders, President, Halmyre

"Susan always brought a high-level of creative thought and discipline to the projects that we worked on. She always aligned the brand with current digital technologies and enable the clients to think further with their projects. It was always a pleasure to collaborate with Susan."

Ursula Green, Vice President & CXO, Halmyre

“I worked with Susan on the Editors Canada Pathways to Success poster. From the beginning to end, Susan provided invaluable art direction and suggested novel ways to incorporate the many intricate details of our poster. As the Project Manager, I relied heavily on Susan’s knowledge and expertise to guide the design and am thrilled with the results. We have since received positive feedback from the organization's members who are impressed by the fun, inclusive design. Susan was extremely patient and accommodating, adhered to our brand guidelines consistently, delivered milestones on time, and was always a pleasure to work with. I highly recommend Susan and hope to work with her again soon.”

Anna McDonnell Dowling, Project Manager, Editors Canada

“In 2014–2015, Editors Canada undertook its first corporate rebrand in over a decade to tell its story in a positive, contemporary and dynamic way, and to connect with a more diverse demographic. Susan Yang was the perfect designer to update one of its cornerstone promotional pieces, the So You Want to Be an Editor career guide. For more than 20 years, the guide had been an invaluable resource for people considering the editing profession. Under Susan's eye it became the stylish, bold and modern piece needed to appeal to the next generation of editors. The design of this piece also set the stage for the look and feel of future promotional pieces like the Pathways to Success poster.”

Michelle Ou, Senior Communications Manager, Editors Canada



Creative Services

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Strategy

We start by listening to you and understanding your business objectives, your current market and your competitive advantages. After gaining insights, our strategic design approach will focus on creative vision, empathy, research, and tactical design solutions. An approach that will connect to your target audience and customize the experience of your brand to deliver functional and enduring design solutions.

Planning & Research
Creative Strategy
Content Development
Concept Development
Project Management

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Branding

We help you stand out in your context, as we understand the power of branding. From a customer-relationship perspective, the value of branding is focused on associations that represent your business. These associations to your brand are not just on the visual element but also on the experiences and emotional impacts your brand makes. We will work with you to differentiate your brand experience.

Visual Identities
Brand Identity Systems
Brand Standards
Brand Transformations
Visual Brand Audits

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Print

Print is continuously evolving in its own craft and is powerful and emotive. When working together with digital, it can strategically expand communication further to improve targeting. Our creative works such as annual reports, marketing collateral, advertising, and infographics will integrate between print and digital, excelling in both to help optimize your ROI and brand awareness.

Annual Reports
Marketing Kits
Communications Collateral
Event Collateral
Infographics
Data Visualization

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Digital

Our interactive, interface designs are all about the user experience. We create digital presences that are responsive, intuitive, and accessible to ensure your brand is optimized, consistent, and seamless across multiple platforms and devices. Developing a foundation of clean coding and quality assurance provides a successful digital experience including future maintenance.

User Experience Design
Responsive Website Design
Web Development
Social Media
Integrated Campaigns
Custom Presentations

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Video

We deliver storytelling that integrates your brand and creates emotional connection with your customers. Video is an effective way to market your brand experience and to visually communicate meaningful messages. We provide a comprehensive package that includes storyboarding and video production.

Storyboarding
Motion Graphics
Video Production
Animation
Photography

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Accessibility

We focus on accessibility for all our creative works. We keep AODA and WCAG 2.1 standards at the forefront of our creative process. Embedding an accessibility plan into the process of design, development, and testing at the beginning phase of a project is crucial to avoid future barriers. Whether you’re looking to retrofit a previous design, create accessible documents, or develop an accessible website – we can help analyze all components and complexity levels of the project and discuss the best approach.

Document Conversion
PDF Accessibility
Website Accessibility
Colour Analysis
Accessibility Audits


Possibilities. Let’s talk.

Interested in discussing a new project? Fill out the form below and will get back to you shortly.

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